The revenue department is in charge of revenue. Simply put, this is the money department– through the occasional turbulent times when the going gets tough to better days when all is going well, revenue management is a balancing act. A very challenging albeit a very enjoyable and rewarding one, says Khun Pawarisa, who helms this department in lebua collectively with e-commerce. Let us follow and get some insights –
As the Director of e-Commerce and Revenue Management, what time does your day starts, Khun Pawarisa?
I do not put a definition to the start and end of each day, to me this is a seamless cycle in which I set out to achieve the goals I’ve outlined for myself and my team. But typically, I am out of the house by 6.00am and before that, I check my emails… and even on the road, I work on my emails, as traffic put me and my vehicle in a static mode.
How long have you been with lebua, and how big is your team?
I’ve been with lebua for 5 months now. There’s me, and I am assisted by two capable executives.
We understand that Online Travel Agencies play a pivotal role in converting sales and sending revenue in. How many of such agencies do you manage?
30-40 OTAs
This is my second time working with Khun Deepak and lebua. I put lebua in the OTA channels for the first time and this time I will put lebua in the Social Media scene
If we want to know the hotel occupancy for today, do we look for you?
Certainly, I am reachable but it would be a 2-way communication for the information sharing.
Did you know?In term of room nights, our OTA business in May 2011 represents 70% market mix from total YTD Occupancy 2011
An effective website actually influences buyers and affects hotel booking/conversion rate. Do you agree with this statement?
I fully do agree. Effectiveness means that website has a high conversion rate and contributes to revenue, to convert lookers to bookers, which requires several specific activities and actions both offline and online. Most importantly, an effectively branded website is the first gate or door to present and represent our hotel electronically.
Tell us about the one special daily meeting or phone call you must have?
Daily meeting with our CEO, Mr. Deepak Ohri, is very important and special for me to propose my initiatives, strategies, action plans for generating revenue. It is very short and concise but very significant to get ideas approved for immediate action!
Most senior executives cannot live without their Blackberries. What is it for you?
For me I cannot live without iPhone, iPad and Macbook – the amazing trio
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